Karen JohnsonStrategic Program Manager

areas of expertise
  • Marketing Strategy and Planning
  • CRM Strategy and Execution
  • Database Management
  • Program Measurement
  • Team-wide Integration
  • Training
  • Tactical Mapping
  • Brand Marketing
  • Technical Writing
industries
  • Pharmaceuticals
  • Biosciences
  • Consumer Products
tenure
  • Part of the OPG team since 2011

Karen gained her extensive integrated marketing expertise in data-rich industries, from banking to tele-communications to pharmaceuticals – with varied positions including client, agency account lead, production manager, database/CRM strategist, technical writer and project manager. Her breadth of marketing perspectives and her knowledge of data-driven execution enable her to get to the core of project challenges and to help teams craft effective and pragmatic solutions. She quickly identifies critical paths, collaborates across vendors and client departments, and gets the right people talking and working together. Karen approaches each new project as an opportunity to learn new skills that add to her 20+ years of experience in healthcare marketing. She brings her passion for excellence, respect for others and sense of humor into every assignment, and clients and vendors love working with her.

Karen’s favorite aspect of working at OPG is the variety of client projects she gets to tackle, the opportunity for continued learning and meeting other smart marketers — oh, and getting some fun nicknames afterward from happy clients and their vendors (just ask for “Supergirl” or “the most powerful PM known to man”).

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[OPG], thank you for all you have done for our team.  You have done a phenomenal job of keeping our projects moving forward and we will sorely miss you!  I don’t know what I’d have done without your support, your unflagging attention to detail and process, and your positive “can do” attitude.  You have contributed greatly to our success! So, This is NOT GOODBYE!!! But, until we work together again! 

Senior consumer brand manager
Pharmaceutical Manufacturer

…Orchard Point Group has been a very valuable partner for UCB. They have assisted in the launch of several different initiatives. Their partnering with me specifically has included: project management, vendor management, product management, and strategic planning. Orchard Point has consistently provided excellent, timely service at an affordable cost.

Product Manager
Pharmaceutical Manufacturer, UCB

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