OPG helps plan and execute national sales meeting

It's all hands on deck when planning a large, national event.

Can a bioscience operations team successfully execute their high-profile yearly national sales meeting without the internal expert who had launched them previously? Sure! With a little help from Orchard Point Group.


A bioscience organization had three months to pull off their annual national sales meeting–a tight timeline by anyone’s standards. Additional challenges included:

  • The internal team responsible for the event was juggling their many other responsibilities in addition to this event, and
  • The internal person who had previously planned these events recently left the organization.

Even though they had a couple of experienced event planning agencies on board, they were concerned about their ability to orchestrate this event in addition to all the other responsibilities on their plate.

To pull off a flawless event, the bioscience operations team needed:

  • A trusted partner who could coordinate the event planning tasks among all the internal players and external partners
  • Help orchestrating the event–including driving the timeline and planning all logistics
  • Coordination of the extensive 500+ invitee/RSVP list including presenters, executives, sales directors, sales reps, etc.


Initially, the bioscience organization’s commercial operations team asked Orchard Point Group just to manage the extensive 500+ invitee/RSVP list. However, after we demonstrated our expertise and skill sets, our scope was expanded to include more responsibilities for the national event. Orchard Point Group ultimately performed the following tasks:

  • Gathered task/timing inputs from internal team and vendors, constructed timeline, coordinated weekly updates across teams, set up and facilitated weekly status meetings to ensure smooth team communication and alignment.
  • Managed daily changes to a 500+ attendee list, worked closely with vendor to ensure registration link requests were sent to invitees in a timely manner and registration reports were accurate for management tracking and budget analysis.
  • Collaborated with Manager of Operations on all aspects of a 5 day meeting agenda. Consolidated all moving parts of the meeting and managed every detail from the various teams related to general sessions, breakout meetings, space logistics, meals, cocktail hours, awards banquet/entertainment and charity event.
  • Worked diligently with vendors to ensure daily changes to detailed agenda were captured accurately to avoid potential roadblocks once the meeting was underway.
  • Collaborated with internal team and external vendors to provide recommendations for meeting theme, awards banquet activities, décor, food menus, entertainment, giveaways, hub set up and signage design/placement.
  • Created and managed additional meeting details (e.g., special hotel room needs, ad hoc meeting space logistics and VIP transportation). Provided vendors with specific details and direction to ensure all requests were accommodated appropriately.


  • Tight timeline came together
  • Flawless and successful execution of a 500+ attendee National Sales Meeting for Commercial Operations
  • Internal wins: The pharma commercial operations team received numerous accolades from Senior Management meeting attendees alike saying”Best National Sales Meeting ever!”
How can we help?

Contact Orchard Point to get started today. 

[OPG], thank you for all you have done for our team.  You have done a phenomenal job of keeping our projects moving forward and we will sorely miss you!  I don’t know what I’d have done without your support, your unflagging attention to detail and process, and your positive “can do” attitude.  You have contributed greatly to our success! So, This is NOT GOODBYE!!! But, until we work together again! 

Senior consumer brand manager
Pharmaceutical Manufacturer

…Orchard Point Group has been a very valuable partner for UCB. They have assisted in the launch of several different initiatives. Their partnering with me specifically has included: project management, vendor management, product management, and strategic planning. Orchard Point has consistently provided excellent, timely service at an affordable cost.

Product Manager
Pharmaceutical Manufacturer, UCB

Orchard Point Group provides consulting and vendor management services to UCB. Specifically, Orchard Point has helped us with our patient services initiatives including co-pay assistance programs. Michelle is extremely knowledgeable in this space and has been a tremendous help to us. She is consistently professional and is prompt, thorough and diligent. Michelle is truly a pleasure to work with and is truly a partner, providing valuable strategic insight. I would recommend Orchard Point to any marketing organization.

Marketing Director
Pharmaceutical Manufacturer, UCB

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